Lower Costs Equal Successful Green Building

Almost everyone knows what Green Building and Green Products are, but the majority of builders and consumers have not jumped on board the “Green Train” as many in the industry had hoped. There is plenty of anecdotal information as to why, but NAHB and leading building product manufacturers’ representatives wanted to know for sure. They recently sat down together and discussed the problem at the 2011 International Builders Show. The group concluded that Green built homes will take an increasingly large percentage of the market in direct proportion to their price, because home buyers prime motivation today is cost effectiveness.

In a separate but related event the results of a recent consumer survey were released at the show and it revealed that, it is generally perceived that building Green is expensive, too expensive for the current marketplace, and that reducing prices on products and materials would help Green homes become more affordable, and therefore more attractive to consumers. The survey was completed by the NAHB Research Center on behalf of the Whirlpool Corporation and Habitat for Humanity.

According to the survey 59% of consumers noted that lower costs of green products and materials are needed to make Green Building/Remodeling attractive. Builders agreed with consumer results, as 75% of them said Green products and materials were too expensive and their cost must be reduced if Green Building is going to succeed.

It is great to see that builders and consumers have researched Green products to the extent they have and they both agree on a path to make Green succeed, said Tom Haldford, general manager, contract sales and marketing for the Whirlpool Corporation. Tom went on to say “we need a combined voice of the manufacturer, builders and volunteer organization to continue helping the general public see the benefits of Green Building.”

The majority of consumers, 69% believe that state and federal governments should provide incentives for purchasing Green Products. Among builders, 40% agreed these type incentives for both homeowners and builders are a way to get the Green movement rolling.

A very substantial 77% of consumers feel that Green homes are somewhat to very important, because of their positive impact on the environment, health benefits for the family and the long term financial savings that the reduced operating costs that Green Homes provide.

Lower costs for products and materials are always difficult in a field as new as Green Building. However the downturn in the building market has allowed manufacturers to turn some of their resources and focus to creating new technology that will reduce the cost of the Green products and materials that are used in the building and remodeling Green homes.

The key to the success of the Green Building movement is value for everyone who is involved from the manufacturer to the builder to the consumer. It is in the best interest of the government to provide incentives to further Green building.

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7 Responses to “Lower Costs Equal Successful Green Building”

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